How’s Your Social Selling Index -SSI?
What gets measured gets done. Right? An old adage that has held up nicely because it has to do more with psychology than data. The data may change, the tech may change, the tools may change, heck, even you, I presume, have changed. But you know what hasn’t changed? The fact that if your worth as a salesperson or marketer or entrepreneur is measured by any piece of data that you have control over, your going to damn sure do, whatever it takes to get that measurement done.
Why is this important? Well no one wants to look bad right, and if you are in sales you must have a competitive bone or two in your body? But more importantly, If you are keeping your SSI at a level, trending positively, above 70, you can be sure that you are on the right track to generate more business using social selling. That’s what it is all about.
If you’re selling anything, with LinkedIn Sales Navigator, you’ll have a great indicator at your disposal, to tell you if you’re on the right track. Just monitor your SSI and you’ll know if your social selling trend is up/good or down/bad.
So what is your SSI? “Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily.”
When you open your LinkedIn Sales Navigator home page it is usually located in a box on the top right hand side of your home page. There, you will see a number, and that number is your overall SSI. Anything over 70 and you are doing great. Just click on the circle graph and it will open up a new page with all the details of where you are and how you got there.
As you can see, your SSI is comprised of four categories:
- Establish your professional brand
- Find the right people
- Engage with insights
- Build relationships
By clicking on each of the category titles (blue), you will see a brief slideshow on what each category comprises. The statistics in the slideshows are impressive and eye-opening. They will point you in the right direction to meet your goals.
These scores will help you to know where your shortfalls lie and how to improve them (and why). In my case, I have a shortfall with “Engage with insights”. So, for instance, if I want to improve my SSI, I really need to engage in more group discussions and possibly post more relevant content.
It is really just that simple. Monitor your score, keep doing what you are doing well, and then strive to improve your shortfalls. If your SSI can show you how to fine tune your social selling to get to a point where sales are coming at a faster pace and quantity, why not take the few seconds a day to monitor it, and take yourself to the next level.