Frequently Asked Questions
How Does It All Work?
Simply put, there are four phases of the campaign.
First – we lay the foundation by searching for improvements in your LinkedIn account, defining exactly who your ideal prospects are, and then identifying what they perceive as the value you provide.
Second – We develop an authority platform from which we develop you as an influencer in whatever space your customers deem as important in their world. We generally do this by creating a group for you, poppulate it with useful conversations, and invite members.
Third – We build you a database of connections and prospects. This will be the initial group of leads that we begin to nurture and develop into prospects who want to talk to you about the value you bring to the table.
Fourth – We manage a multi-touch point nurture campaign where we utilize time tested messages which are customized to your unique style. Generally these are done over a period of 6-8 touches resulting in a steady stream of appointments. We are also adding new contacts every week so we can provide smooth levels of leads and get you off of the revenue roller coaster.
How Long Before I see Results?
The Foundation, Authority Development, and Database Build phases will take approximately 1-2 weeks to implement. Once they are up and running, the Messaging Campaign will commence. As messages are generally sent with gaps of 1-2 weeks, and we are looking for 6-8 touches, you can expect to start receiving nurtured appointment requests between 90-120 days. From there it should all work like clockwork, with between 15-30 appointments per month. You will see some appointments sooner from people who are just in need of your services and now consider you an authority, but those are just a bonus.
Doesn't the nurtured message campaign take a lot of work?
Yes and No. To get the system up and running there is some labor involved. We know the shortcuts, we have some software, and a lot of experience to make this go as smoothly and swiftly as possible. For instance, one of the tasks is: In order to get the best responses you must personalize the messages in the sequence so your leads will know you are talking to them. That takes a little effort to get right. There are ways which we will coach you to automate and simplify the system. But remember, if it was easy, everyone would be doing it. They aren’t, thus the opportunity is your’s.
How Long Is the Contract?
There is no contract, we go month to month. However, we anticipate that this coaching will last a minimum of four months. That is what it will take for this change to be fully implemented and showing results. If you need more clients we are so confident that this service will solve that problem that we do not require a contract. If at any time you wish to end the service just let us know and we’ll end it at the end of the month you’ve paid for. If you need more coaching, for instance, in closing the sale, or just needing us to help you keep going, we’ll obviously be there for you. Our goal is to grow your business.
What industries do we serve?
We serve many industries in the B2B space. Here are just a few:
- Public Accounting
- Management Consulting
- Executive Search and Staffing
- Professional Services
- Software and Technology
- Logistics and Supply Chain
- Banking and Financial Services